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Strategic innovation and failure: the EuropaCorp cinema complex
[Innovation stratégique et échec : le complexe cinématographique EuropaCorp]

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  • Frédéric Lassalle

    (CREGO - Centre de Recherche en Gestion des Organisations - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UFC - Université de Franche-Comté - UBFC - Université Bourgogne Franche-Comté [COMUE] - UBE - Université Bourgogne Europe)

Abstract

Strategic innovation consists of an organization radically changing the rules of competition by proposing a new value to customers while controlling costs for the organization. Our study will focus on the case of the EuropaCorp company which proposed a strategic innovation in the cinema complex sector in 2013 and which failed. Why does an organization fail even though the principles of strategic innovation are respected? The methodology of this analysis is based on case study through a literature review. Our results show that it is possible to fail in a strategic innovation process. The explanation comes from the insufficient radicality of the new business model.

Suggested Citation

  • Frédéric Lassalle, 2025. "Strategic innovation and failure: the EuropaCorp cinema complex [Innovation stratégique et échec : le complexe cinématographique EuropaCorp]," Post-Print hal-05307745, HAL.
    • Handle: RePEc:hal:journl:hal-05307745
    DOI: 10.3917/qdm.235.0037
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