IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05292518.html

Branding A Nation: How Do Governments Resonate With International Audiences Culturally?

Author

Listed:
  • Arthur Nguyen

    (NIMEC - Normandie Innovation Marché Entreprise Consommation - UNICAEN - Université de Caen Normandie - NU - Normandie Université - ULH - Université Le Havre Normandie - NU - Normandie Université - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université - IRIHS - Institut de Recherche Interdisciplinaire Homme et Société - UNIROUEN - Université de Rouen Normandie - NU - Normandie Université)

Abstract

Nation branding involves applying marketing and branding techniques to governments' public diplomacy efforts to communicate a nation's core values and identity to international audiences. However, we still lack a comprehensive framework explaining how governments align their nation branding efforts with the meaning-making practices of international audiences. Our study examines governments' cultural strategies to ensure a nation brand resonates culturally with international audiences. Through a qualitative meta-synthesis of single case studies on nation branding, we detail how governments achieve cultural resonance during their nation branding journey.

Suggested Citation

  • Arthur Nguyen, 2025. "Branding A Nation: How Do Governments Resonate With International Audiences Culturally?," Post-Print hal-05292518, HAL.
    • Handle: RePEc:hal:journl:hal-05292518
    Note: View the original document on HAL open archive server: https://hal.science/hal-05292518v1
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05292518. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.