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Lorsque la pénurie renouvelle la relation usager – service public : l’utilisation des nudges et du démarketing dans le service public de l’eau en France

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  • Pascale Tugayé

    (UniCA - Université Côte d'Azur, GRM - Groupe de Recherche en Management - EA 4711 - UNS - Université Nice Sophia Antipolis (1965 - 2019) - UniCA - Université Côte d'Azur)

Abstract

La thèse part du constat que la pénurie d'eau en été devient un risque plus fréquent et plus grave sur l'ensemble du territoire français. En s'ancrant dans les sciences de gestion, la thèse tente d'évaluer le degré d'intégration de l'enjeu de sobriété hydrique dans les collectivités territoriales et de discerner l'évolution de la relation usager – fournisseur en eau potable. Pour ce faire, la thèse s'intéresse plus particulièrement à la mise en œuvre du démarketing et des nudges verts.

Suggested Citation

  • Pascale Tugayé, 2025. "Lorsque la pénurie renouvelle la relation usager – service public : l’utilisation des nudges et du démarketing dans le service public de l’eau en France," Post-Print hal-05286847, HAL.
    • Handle: RePEc:hal:journl:hal-05286847
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