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Responsabilité des politiques vis à vis de la marque Kärcher

Author

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  • Roland Condor

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

Abstract

L'entreprise allemande Kärcher a diffusé un communiqué de presse en janvier dernier pour demander aux acteurs politiques français de cesser d'utiliser son nom dans les débats publics. Il ont, pour la société Kärcher, une responsabilité vis à vis de l'image véhiculée auprès du grand public. Certains s'étonnent de cette réaction alors que le nom de l'entreprise est mis sur le devant de la scène et que, d'une certaine manière, elle en profite. C'est fort mal connaître les problématiques des entreprises aujourd'hui et, en particulier, les efforts qu'elles doivent fournir en matière de responsabilité sociétale.

Suggested Citation

  • Roland Condor, 2022. "Responsabilité des politiques vis à vis de la marque Kärcher," Post-Print hal-05265406, HAL.
    • Handle: RePEc:hal:journl:hal-05265406
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