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Business

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  • Bilal Bourkha

    (Université Mohammed Premier [Oujda] = Université Mohammed Ier = University of Mohammed First)

Abstract

This course offers a comprehensive exploration of commerce by combining theoretical foundations with practical perspectives. It begins with a general introduction before examining the place of commerce within economic thought and managerial approaches. The discussion then turns to the key actors involved in commercial activities, as well as the major trends and innovations that are reshaping the field. The second part of the course focuses on the operational side, addressing commercial management and the role of logistics. The program concludes by highlighting logistics as a driver of business performance and by analyzing its growing interconnection with e-commerce.

Suggested Citation

  • Bilal Bourkha, 2025. "Business," Post-Print hal-05253430, HAL.
    • Handle: RePEc:hal:journl:hal-05253430
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