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Frugal Consumer Behavior

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  • Rabia Bayer

    (UR CONFLUENCE : Sciences et Humanités (EA 1598) - UCLy - UCLy (Lyon Catholic University), ESDES - ESDES, Lyon Business School - UCLy - UCLy - UCLy (Lyon Catholic University))

Abstract

The purpose of this paper is to bring renewed attention to frugality and advance the discussion of frugal consumer behavior. It makes an initial attempt to explore the dimensions of frugality and provides a contextual map of frugal consumer behavior that can be empirically tested and used for future predictions.

Suggested Citation

  • Rabia Bayer, 2024. "Frugal Consumer Behavior," Post-Print hal-05238296, HAL.
    • Handle: RePEc:hal:journl:hal-05238296
    DOI: 10.23860/MGDR-2024-09-01-02
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