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Strategizing in family firms: a social objectivation approach
[La fabrique de la stratégie dans les entreprises familiales : une approche par l’objectivation sociale]

Author

Listed:
  • Farouk Nassiri

    (laboratoire Interdisciplinaire de Recherches et d’études en management des organisations et droit de l’entreprise-LIREMD)

  • Mohamed Ouiakoub

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

This article aims to develop a conceptual representation of the logic of social influence in strategizing in family firms. Through the analysis of the strategic discourse of managers and family members of three Moroccan family firms, the concept of "social objectification by the family" proposed in this research highlights the process of strategizing in the context of family firms. This concept refers to the family's ability to instill a certain objectivity in its strategic vision, thus promoting the acceptance and commitment of the social group. The family practices social objectification by voluntarily producing discourses and narratives for the social group.

Suggested Citation

  • Farouk Nassiri & Mohamed Ouiakoub, 2023. "Strategizing in family firms: a social objectivation approach [La fabrique de la stratégie dans les entreprises familiales : une approche par l’objectivation sociale]," Post-Print hal-05218173, HAL.
    • Handle: RePEc:hal:journl:hal-05218173
    DOI: 10.59876/a-1c79-r409
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