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Les ‘kids parcs’ : Le plaisir des familles face à la pression du marché !

Author

Listed:
  • Elodie Jouny-Rivier

    (ESSCA School of Management Angers)

  • Emeline Martin

    (UA - Université d'Angers, IAE Angers - Institut d'Administration des Entreprises (IAE) - Angers - UA - Université d'Angers, GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

Abstract

Ils s'appellent Gulli Parc, My Dreamland, Royal Kids, Youpi Parc ou encore Fun City… Ces nouveaux terrains de jeux des enfants, également connus sous le nom de « kids parcs », connaissent un véritable essor ces dernières années. Mêlant divertissement, découvertes et expériences, ces espaces proposent une alternative aux aires de jeux traditionnelles, dans un environnement multisensoriel. Pour mieux comprendre les raisons de ce succès, nous allons l'illustrer notamment à travers le cas de My Dreamland.

Suggested Citation

  • Elodie Jouny-Rivier & Emeline Martin, 2025. "Les ‘kids parcs’ : Le plaisir des familles face à la pression du marché !," Post-Print hal-05214139, HAL.
    • Handle: RePEc:hal:journl:hal-05214139
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