IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05188168.html
   My bibliography  Save this paper

Product Innovation in Enhancing Customer Relationship with Special Focus on Banking Apps

Author

Listed:
  • Anand Mohan

    (CET School of Management, College of Engineering, Trivandrum, Affiliated to APJ Abdul Kalam Technological University, India.)

  • Mithra Manmadhan

    (CET School of Management, College of Engineering, Trivandrum, Affiliated to APJ Abdul Kalam Technological University, India.)

Abstract

This study investigates the effect that the banking apps had brought about in customer behaviour. The demographic factors that can affect the usage of banking apps have been analyzed. Moreover, the customer satisfaction of the FedMobile and YONO apps has been compared. The study has been undertaken among the customers of both apps in Kerala. Data were collected from 120 respondents who use either of the apps. The study had found that all the demographic factors considered have a relationship with the frequency of usage. Moreover, considering the effectiveness of the app and the satisfaction level, FedMobile app is superior to YONO. The study aims to gain insights into the app usage and identify ways to improve an inferior app. Eventually, the customer satisfaction of the inferior app could be improved to increase the customers and eventually the market base.

Suggested Citation

  • Anand Mohan & Mithra Manmadhan, 2021. "Product Innovation in Enhancing Customer Relationship with Special Focus on Banking Apps," Post-Print hal-05188168, HAL.
    • Handle: RePEc:hal:journl:hal-05188168
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05188168. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.