IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05188117.html
   My bibliography  Save this paper

Success Factors of YouTube Entrepreneurs

Author

Listed:
  • M. Abdul Ashik

    (CET School of Management, College of Engineering, Trivandrum (Affiliated to APJ Abdul Kalam Technological University), India.)

  • Nima Ravi

    (CET School of Management, College of Engineering, Trivandrum (Affiliated to APJ Abdul Kalam Technological University), India.)

Abstract

After introduction Jio (LTE mobile network operator) and their internet offers, leads to huge increase in the usage of internet and social media. YouTube is one of the most important social media that have a large set of audience. YouTube also become a common and an easy way of earning. But everyone didn't succeed due to lack of awareness about the success factors and the marketing strategies. This study helps to evaluate the success factors and how they influences the success of the YouTubers. The study is quantitative in nature. Primary data was collected in the form of questionnaire through the google form by supplying through online. A sample of 150 people were selected through convenient sampling. Statistical tools like ANOVA and correlation were used for drawing the inferences. The study focused on the impact on the success of the YouTubers with the help of different variables like content quality, consistency, word of mouth and trust. The findings of this study show that the all success factors have a positive impact on the success of the YouTubers. While analysing the demographic factors most of the respondents belongs to the 21-30 age category. And also most the respondents are post graduates. All the demographic factors influences the success.

Suggested Citation

  • M. Abdul Ashik & Nima Ravi, 2021. "Success Factors of YouTube Entrepreneurs," Post-Print hal-05188117, HAL.
    • Handle: RePEc:hal:journl:hal-05188117
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05188117. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.