Semiotics' contribution to the analysis of industrial design user experience in today's societies

Very often, using the world around us means using designs. So to analyze the experience of using designs is to explore certain social dimensions of the experience of using the world. As opposed to a small-scale production, an industrial design offers the user an objectified experience; we hypothesize that this experience is lived as a whole articulating three paths of meaning: that of object design, whatever it may be, of its use and of the sensitive path that allows it to be used. These are semiotically articulated by the user and produce meaningful associations. In order to improve them, we analyze them with complementary semiotic models and we propose a method to associate them in order to increase their relevance. The articulation and adaptation of semiotic analysis models and the integration of advances in neuroscience on the functioning of the body and the brain in the fabrication of meaning are the basis of the novelty of this method. These three analytical paths of an objectified experience offered by a design that does not integrate computer processing of human affective states end with the analysis of the meaningful associations they generate.