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Humans versus robots: a confrontation regarding shopping in the metaverse

Author

Listed:
  • Marie Haikel-Elsabeh

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Olivier Segard

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

The research deals with AI agents in the context of advertising and shopping and their interaction with humans in the Metaverse. The results of a qualitative study with in-depth individual interviews show that the functional effectiveness of AI is challenged by consumers' adverse emotional reactions to the agents.

Suggested Citation

  • Marie Haikel-Elsabeh & Olivier Segard, 2025. "Humans versus robots: a confrontation regarding shopping in the metaverse," Post-Print hal-05174113, HAL.
    • Handle: RePEc:hal:journl:hal-05174113
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