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« Ne pas faire de la marque employeur un simple instrument de marketing »

Author

Listed:
  • François Pichault

    (HEC Liège, ULiège - Université de Liège = University of Liège = Universiteit van Luik = Universität Lüttich)

  • Romain Pierronnet

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

Faire de la marque employeur un simple instrument de marketing, comme ça a été le cas dans beaucoup d'organisations, c'est insuffisant. Le risque, c'est de développer une marque employeur fondée sur des discours promotionnels mais sans évolutions organisationnelles tangibles associées », déclare François Pichault, professeur des universités à HEC-Ecole de gestion de l'Université de Liège (Belgique), dans une interview pour News Tank, le 11/07/2025. Il répond aux questions de Romain Pierronnet, docteur en sciences de gestion et chargé d'appui à la politique scientifique du Cerefige (Centre européen de recherche en économie financière et gestion des entreprises) (Université de Lorraine) et chroniqueur pour News Tank.

Suggested Citation

  • François Pichault & Romain Pierronnet, 2025. "« Ne pas faire de la marque employeur un simple instrument de marketing »," Post-Print hal-05159349, HAL.
    • Handle: RePEc:hal:journl:hal-05159349
    Note: View the original document on HAL open archive server: https://hal.univ-lorraine.fr/hal-05159349v1
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    File URL: https://hal.univ-lorraine.fr/hal-05159349v1/document
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