Market Orientation and Entrepreneurial Orientation and Their Impacts on the MFI Performance: The Mediating Role of Learning Orientation

The purpose of this study was to analyze the effect of market orientation, entrepreneurial orientation on the performance of Rural Banks either directly or indirectly mediated by learning orientation. The type of research used is causality research to analyze the effect of the independent variable on the dependent variable. The sample in the study used purposive sampling, namely the sample was taken using the criteria for BPR decision makers in the Riau Islands (Directors, Commissioners, Senior management officials) with the number of total sample collected was 215 respondents. The analytical tool used is statistic Descriptif and SEM-PLS. The findings of this study indicate that market orientation is proven to have a positive effect on performance both directly and indirectly through learning orientation, learning orientation is proven to have a positive effect on performance, entrepreneurial orientation is proven to have a direct positive effect on performance and learning orientation is not proven to mediate the positive effect of entrepreneurial orientation on performance. The results of this study provide insight for microfinance actors, especially BPRs in the Riau Islands, to continue to improve market orientation and entrepreneurial orientation in an effort to optimize the performance of BPRs and maintain the sustainability of their business processes.