IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05155850.html
   My bibliography  Save this paper

SUSTAINABILITY MARKETING AND ECONOMIC PERFORMANCE OF QUOTED SMEs IN NIGERIA

Author

Listed:
  • Amadi Lawrence

    (Department of Marketing, Faculty of Business Studies, Ignatius Ajuru University of Education, Nigeria.)

  • Barido Tamka Samuel

    (Department of Marketing, Faculty of Business Studies, Ignatius Ajuru University of Education, Nigeria.)

Abstract

This paper explored the relationship between sustainability marketing and economic performance of quoted SMEs in Nigeria. The study espoused the cross-sectional research design where data were acquired from managers of quoted SMEs in Nigeria. A well-thought-out questionnaire was used to obtain data from the respondents. The data acquired were analyzed statistically while the hypotheses were tested espousing the Spearman Rank Order Correlation Coefficient (SROCC). The bivariate analysis was done with the aid of SPSS. The findings signified that sustainability product development has a strong positive and substantial relationship with economic performance (profitability growth and market share growth) of quoted SMEs in Nigeria. The study also found a strong positive and substantial relationship amid sustainable packaging and economic performance (profitability growth and market share growth) of quoted SMEs in Nigeria. The study equally discovered a strong positive and substantial relationship amid sustainable distribution and economic performance (profitability growth and market share growth) of quoted SMEs in Nigeria. Based on these findings, it was concluded that sustainability marketing positively and substantially enhance the economic performance of quoted SMEs in Nigeria. The study therefore recommended that quoted SMEs in Nigeria especially those that are experiencing poor economic performance should espouse sustainability marketing strategy as it would enhance their economic performance.

Suggested Citation

  • Amadi Lawrence & Barido Tamka Samuel, 2021. "SUSTAINABILITY MARKETING AND ECONOMIC PERFORMANCE OF QUOTED SMEs IN NIGERIA," Post-Print hal-05155850, HAL.
    • Handle: RePEc:hal:journl:hal-05155850
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05155850. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.