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Big Data Management Activities for Sustainable Business Performance During the COVID-19 Pandemic: Evidence from the Indian Pharmaceutical Sector

Author

Listed:
  • Saumyaranjan Sahoo

    (Jaipuria Institute of Management [Lucknow])

  • Ashwani Kumar

    (ICMR - Indian Council of Medical Research [New Dehli])

  • Venkatesh Mani

    (Groupe Sup de Co Montpellier (GSCM) - Montpellier Business School)

  • V.G. Venkatesh

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

  • Sachin Kamble

    (EDHEC - EDHEC Business School - UCL - Université catholique de Lille)

Abstract

Grounded on resource-based view and dynamic capability perspectives, this research aims to explore linkages between the firm's big data management activities (BDMA), green manufacturing (GM) practices, and sustainable business performance (SBP). The research model was empirically evaluated using data collected from 248 pharmaceutical manufacturers in India during the COVID-19 pandemic. The analysis was performed using a covariance-based structural equation modeling using AMOS 20. The results indicate that GM activities impact SBP directly. Further results imply the mediating role of GM practices on the relationship between BDMA and SBP. The analysis reveals that senior management's resource commitment in pharmaceutical firms is a moderating mechanism in strengthening the association between BDMA and GM practices. This study is significant as it provides key theoretical and managerial implications for pharmaceutical sectors during emergent situations.

Suggested Citation

  • Saumyaranjan Sahoo & Ashwani Kumar & Venkatesh Mani & V.G. Venkatesh & Sachin Kamble, 2022. "Big Data Management Activities for Sustainable Business Performance During the COVID-19 Pandemic: Evidence from the Indian Pharmaceutical Sector," Post-Print hal-05151383, HAL.
    • Handle: RePEc:hal:journl:hal-05151383
    DOI: 10.1109/TEM.2022.3174782
    as

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