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Factors Influencing Consumer’s Intention to Use Electronic Payment Platform in Nigeria

Author

Listed:
  • Udoka Stephen Otika

    (Department of Marketing, Evangel University, Akaeze, Ebonyi State, Nigeria.)

  • Emezue Leonard Nnabugwu

    (Department of Marketing, University of Nigeria, Enugu Campus, Nigeria.)

  • Dickson Ben Uche

    (Department of Marketing, Evangel University, Akaeze, Ebonyi State, Nigeria.)

  • Goddey C Chikwe

    (Department of Marketing, Evangel University, Akaeze, Ebonyi State, Nigeria.)

Abstract

E-payment platform has arguably changed the financial ecosystem of Nigeria e-commerce. However, in spite of its advantages, consumers are doubtful about the acceptance of using the technology. The essence of the current study is to investigate consumers' intention to use e-payment platforms. Thus, a model was proposed by extending the innovation diffusion theory (IDT) with trust to determine the critical factors influencing consumers' intention to use e-payment platforms in Nigeria. The current model, will facilitate accurate clarification of consumer behavior towards acceptance of technology. To navigate the intent of the model, a well-structured hypotheses were developed. The outcome of the study is the development of comprehensive model that influence e-payment usage. This model is expected to examine consumers' behavior in e-payment technology adoption in Nigeria.

Suggested Citation

  • Udoka Stephen Otika & Emezue Leonard Nnabugwu & Dickson Ben Uche & Goddey C Chikwe, 2022. "Factors Influencing Consumer’s Intention to Use Electronic Payment Platform in Nigeria," Post-Print hal-05149990, HAL.
    • Handle: RePEc:hal:journl:hal-05149990
    as

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