The Impact of COVID-19 Pandemic on the Relationship between Supply Chain Strategy and Organizational Performance

COVID-19 affects the global economic system from the supply chain perspective. The spatial rapid deployment at the COVID-19 pandemic, with an unexpected scaling and graphic, has led to one of the most important economic disorders. The purpose of this research was to investigate the impact of COVID-19 on the relationship between the supply chain strategy and organizational performance in Jordanian industrial corporations and provide insights into the operational structure, resources utilization, and the identification of strategic tools that needed to strengthen the organizational performance during COVID-19. Following the mixed-method approach, the researcher conducted interviews with 25 managers and analyzed them via open-source coding and deducing reasoning which was reflecting a careful approach of supply chain as appears in literature. Also, points out that there is some effort to review and improve supply chain startegy's potential for improving and promoting organizational performance during and after COVID-19. A questionnaire was developed by analyzing interviews and literature. The empirical responses were taken from 1160 employees working at 42 Jordanian industrial corporations. The findings of current study shows that supply chain network design has the highest impact on organizational performance during COVID-19. Moreover, the findings highlight the important role of COVID-19 on the supply chain strategy of the industrial corporation's performance and suggests that the supply chain strategy must be taken decisive strategies to address this epidemic where it must be integrated with the overall organizational strategy.