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Exploring digital responsibility enactment: an evaluation of the social implications of digitally responsive employee advocacy platform

Author

Listed:
  • Anaya Kumar

    (IMT-BS - TIM - Département Technologies, Information & Management - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Anuragini Shirish

    (LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], IMT-BS - TIM - Département Technologies, Information & Management - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], Smart BIS - Smart Business Information Systems - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

Abstract

Organizations are increasingly investing in employee advocacy (EA) programs and experimenting with digital workplace EA platforms that are designed to proactively offset negative wellbeing outcomes such as isolation and disengagement, by fostering proactive organizational citizenship behavior (OCB) like digital employee advocacy (DEA). Calls have been made to explore such digital responsibility enactments by evaluating the impact of the implied design intentions of such digitally responsive tools in promoting social and well-being implications on end-users. Using a bricolage approach, we evaluate user reviews of EA platforms to uncover overarching dimensions and theoretically construct a well-being-led grounded model for testing. The model links platforms-enabled social and psychological well-being to digital EA behavior through social and emotional attachment mechanisms. We generate lexical intensity values and use regression followed by expert interviews to validate the hypothesized model. Our findings advance the literature on digital responsibility enactment and conceptualize a crucial employee outcome, DEA.

Suggested Citation

  • Anaya Kumar & Anuragini Shirish, 2025. "Exploring digital responsibility enactment: an evaluation of the social implications of digitally responsive employee advocacy platform," Post-Print hal-05146421, HAL.
    • Handle: RePEc:hal:journl:hal-05146421
    DOI: 10.1007/s10796-025-10621-2
    as

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