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Innovation Management at the Fuzzy Front End

Author

Listed:
  • Xiaomei He

    (BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, UNISTRA FSEG - Université de Strasbourg - Faculté des sciences économiques et de gestion - UNISTRA - Université de Strasbourg)

  • Marion Neukam

    (BETA - Bureau d'Économie Théorique et Appliquée - AgroParisTech - UNISTRA - Université de Strasbourg - Université de Haute-Alsace (UHA) - Université de Haute-Alsace (UHA) Mulhouse - Colmar - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement, UNISTRA FSEG - Université de Strasbourg - Faculté des sciences économiques et de gestion - UNISTRA - Université de Strasbourg)

  • Thierry Burger-Helmchen

    (BETA - Bureau d'Économie Théorique et Appliquée - INRA - Institut National de la Recherche Agronomique - UNISTRA - Université de Strasbourg - UL - Université de Lorraine - CNRS - Centre National de la Recherche Scientifique, UNISTRA - Université de Strasbourg, UNISTRA FSEG - Université de Strasbourg - Faculté des sciences économiques et de gestion - UNISTRA - Université de Strasbourg)

Abstract

This chapter examines the strategic management of the Fuzzy Front End (FFE) in innovation, emphasizing its role in new product development for mature firms with extensive product portfolios. We show how FFE shapes competitive advantage and how artificial intelligence (AI) redefines early-stage decision-making, business case development, and business model innovation. AI reveals emerging opportunities, enhances decision-making under uncertainty, and strengthens risk assessment. We underline its impact on resource allocation, balancing disruptive innovation with operational stability. AI accelerates business model evolution, sharpening project selection, portfolio management, and strategic alignment.

Suggested Citation

  • Xiaomei He & Marion Neukam & Thierry Burger-Helmchen, 2025. "Innovation Management at the Fuzzy Front End," Post-Print hal-05140986, HAL.
    • Handle: RePEc:hal:journl:hal-05140986
    DOI: 10.4018/979-8-3693-4030-1.ch009
    as

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