IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05130878.html
   My bibliography  Save this paper

Is disruption the second time around easier? The case of Iliad and the Italian telecommunications market

Author

Listed:
  • Shengxing Yang

    (RITM - Réseaux Innovation Territoires et Mondialisation - Université Paris-Saclay)

  • Pierre Vialle

    (IMT-BS - MMS - Département Management, Marketing et Stratégie - TEM - Télécom Ecole de Management - IMT - Institut Mines-Télécom [Paris] - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris], LITEM - Laboratoire en Innovation, Technologies, Economie et Management (EA 7363) - UEVE - Université d'Évry-Val-d'Essonne - Université Paris-Saclay - IMT-BS - Institut Mines-Télécom Business School - IMT - Institut Mines-Télécom [Paris])

  • Jason Whalley

    (Northumbria University [Newcastle])

Abstract

Although market entry has been a longstanding feature of mobile telecommunication markets, relatively few entrants have transformed the market(s) that they have entered. One such company is Iliad, whose entry into the French mobile market profoundly and irrevocably changed it. This paper explores whether Iliad has been able to repeat its ‘success' of disrupting the French market in a different context, when it entered the Italian telecommunications market. Drawing on relevant literature, we highlight the importance of context in understanding the disruptive impact of mobile operators. To explore the impact of Iliad's entry into the Italian market we adopt a longitudinal case study approach. We begin by outlining the circumstances that led to the entry of Iliad into the Italian market, and then chart its development as a new entrant. Through adopting such an approach, we are able to demonstrate how Iliad has encountered numerous challenges when operating in Italy that has necessitated a different approach to that which was successful in France. We conclude that, because of significant differences in context, disruption the second time around is more difficult to achieve.

Suggested Citation

  • Shengxing Yang & Pierre Vialle & Jason Whalley, 2025. "Is disruption the second time around easier? The case of Iliad and the Italian telecommunications market," Post-Print hal-05130878, HAL.
    • Handle: RePEc:hal:journl:hal-05130878
    DOI: 10.1016/j.telpol.2025.103013
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a
    for a similarly titled item that would be available.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05130878. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.