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Generative Artificial Intelligence (Ai): A Strategic Resource For Reinventing Managerial Roles In The 21st Century
[L'Intelligence Artificielle Générative (IAG) : une ressource stratégique pour réinventer les rôles managériaux au 21ème siècle]

Author

Listed:
  • Philippe Jean-Baptiste

    (LEST - Laboratoire d'Economie et de Sociologie du Travail - AMU - Aix Marseille Université - CNRS - Centre National de la Recherche Scientifique)

Abstract

This research aims to analyze how generative artificial intelligence (AI) transforms the roles and competencies of middle managers. By employing activity theory (Engeström, 1987) and examining Top-Down and Bottom-Up organizational dynamics, it explores the tensions and opportunities created by the adoption of AI. The methodology is based on semi-structured interviews conducted in three types of organizations (large enterprise, mid-sized company, and SME), complemented by a qualitative data analysis. The findings reveal that generative AI, beyond being technological tools, emerge as strategic resources redefining managerial practices. Middle managers play a pivotal role in balancing bottom-up innovation with governance requirements while developing technical, human, and conceptual skills. This study provides a conceptual framework to understand these organizational transformations and offers practical recommendations to support managers in navigating this technological transition.

Suggested Citation

  • Philippe Jean-Baptiste, 2025. "Generative Artificial Intelligence (Ai): A Strategic Resource For Reinventing Managerial Roles In The 21st Century [L'Intelligence Artificielle Générative (IAG) : une ressource stratégique pour réi," Post-Print hal-05100924, HAL.
    • Handle: RePEc:hal:journl:hal-05100924
    Note: View the original document on HAL open archive server: https://hal.science/hal-05100924v1
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