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Offering a second-hand gift: An exploration of consumers’ profiles in the toys sector

Author

Listed:
  • Eva Cerio

    (IAE Angers - Institut d'Administration des Entreprises (IAE) - Angers - UA - Université d'Angers, GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Tiphaine Chautard Dardé

    (GRANEM - Groupe de Recherche Angevin en Economie et Management - UA - Université d'Angers - Institut Agro Rennes Angers - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement, UA - Université d'Angers)

Abstract

Buying second-hand products is now a significant societal trend established in the games and toys sector. With the growing awareness of environmental issues and the impact of inflation on families' purchasing power, second-hand toys are no longer purchased solely "for oneself" or exclusively within one's household. Today, second-hand toys are being "offered" as gifts. This research is based on a qualitative study conducted with 20 parents. Beyond the "resistors" who remain the majority among individuals who have experienced or anticipate this practice, the study identifies a typology with four profiles: "concealers", "finders", "selectives", and "valuers". Managerial recommendations are provided to enable stakeholders to embrace this trend and support consumers in adopting this emerging practice.

Suggested Citation

  • Eva Cerio & Tiphaine Chautard Dardé, 2025. "Offering a second-hand gift: An exploration of consumers’ profiles in the toys sector," Post-Print hal-05097715, HAL.
    • Handle: RePEc:hal:journl:hal-05097715
    as

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