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Résumé du cours d'introduction à la Gestion Marketing

Author

Listed:
  • Nathan Mbende

    (UPC - Université protestante au Congo)

  • Benjamin Habamungu

    (UPC - Université protestante au Congo)

  • Kul Kula

    (UPC - Université protestante au Congo)

  • Emerson Mbungu

    (UPC - Université protestante au Congo)

  • Galilée Musa

    (UPC - Université protestante au Congo)

  • Henriette Musau

    (UPC - Université protestante au Congo)

  • Joseph Muluwayi

    (UPC - Université protestante au Congo)

  • Winnie Nkoko

    (UPC - Université protestante au Congo)

  • Nathanael Saidi

    (UPC - Université protestante au Congo)

  • Eunice Swekila

    (UPC - Université protestante au Congo)

  • Milca Tshienda

    (UPC - Université protestante au Congo)

Abstract

This document is a summary of the Marketing Management course designed for second-year Management students. For most of them, it was their first introduction to this field. The aim of this summary is to present the fundamentals of marketing management while providing practical tools that readers can further explore and develop. It was produced by a group of 11 students selected for their excellence and commitment, recognized as the best in applying the concepts covered throughout the course.

Suggested Citation

  • Nathan Mbende & Benjamin Habamungu & Kul Kula & Emerson Mbungu & Galilée Musa & Henriette Musau & Joseph Muluwayi & Winnie Nkoko & Nathanael Saidi & Eunice Swekila & Milca Tshienda, 2025. "Résumé du cours d'introduction à la Gestion Marketing," Post-Print hal-05094207, HAL.
    • Handle: RePEc:hal:journl:hal-05094207
    Note: View the original document on HAL open archive server: https://hal.science/hal-05094207v1
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