IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05091523.html
   My bibliography  Save this paper

Motivations of luxury e-shoppers : from « need for status » to « need for cognition »
[Les motivations des e-shoppers du luxe : du « need for status » au « need for cognition »]

Author

Listed:
  • Delphine Canonge Dumas

    (LARJE - Laboratoire de Recherches Juridique et Economique - UNC - Université de la Nouvelle-Calédonie, UNC - Université de la Nouvelle-Calédonie)

  • Virginie Thevenin

    (IPAG Business School)

  • Virginie de Barnier

    (LARJE - Laboratoire de Recherches Juridique et Economique - UNC - Université de la Nouvelle-Calédonie, UNC - Université de la Nouvelle-Calédonie)

Abstract

This article aims to understand the motivations of luxury e-shoppers, to see if they differ from the classic motivations for buying luxury products. Three qualitative studies are conducted: a netnography, interviews with luxury and digital experts, and interviews with luxury consumers. The results show that new motivations are emerging for online luxury consumers, who are more inclined towards "need for cognition" than "need for status".

Suggested Citation

  • Delphine Canonge Dumas & Virginie Thevenin & Virginie de Barnier, 2025. "Motivations of luxury e-shoppers : from « need for status » to « need for cognition » [Les motivations des e-shoppers du luxe : du « need for status » au « need for cognition »]," Post-Print hal-05091523, HAL.
    • Handle: RePEc:hal:journl:hal-05091523
    DOI: 10.3917/qdm.233.0015
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05091523. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.