Chick to Clicks: ICT Integration for Enhanced Poultry Farming Productivity and Market Access in Bansud Oriental Mindoro

Chick to Clicks, an ICT-based approach, was implemented to address challenges faced by small-scale poultry farmers in Bansud, Oriental Mindoro, Philippines. This study aimed to assess the impact of Chick to Clicks on poultry farming productivity, market access, and technology adoption. A questionnaire was administered to evaluate farmers' knowledge of technology, market accessibility challenges, and economic implications of technology adoption. The findings revealed a mean productivity score of 3.87, indicating moderate productivity in poultry farming with the use of technology. Similarly, the mean score for market access challenges was 3.87, highlighting the moderate level of challenges faced by farmers, primarily due to high feed costs. However, farmers demonstrated awareness of the benefits of technology integration, with a mean score of 3.44, while expressing concerns about hardware availability and cost. To enhance the implementation of Chick to Clicks, recommendations were made to improve hardware accessibility and promote the advantages of technology adoption. Furthermore, this study explored the integration of ICT and social media for sales monitoring in poultry management. The research highlighted the benefits of implementing Chick to Clicks, utilizing mobile apps and online platforms for optimized management, market expansion, and improved production. The findings indicated that ICT integration provided real-time monitoring, data analytics, and enhanced business performance for farmers in Bansud, Oriental Mindoro. It is recommended that farmers embrace these technological advancements to overcome challenges, enhance productivity, and increase profitability in poultry farming. This study contributes to the understanding of the potential of ICT-based approaches in agricultural development, sustainable farming practices, and poverty reduction.