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From peelings to solutions: Which communications to encourage people to sort food waste ? An exploratory analysis
[Des épluchures aux solutions : quelles communications mettre en place pour inciter au tri des biodéchets ? Une analyse exploratoire]

Author

Listed:
  • Sandrine Costa

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

  • Cécile Croizat-Viallet

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier)

  • Yoann Graciot

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier)

  • Lisette Ibanez

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier)

  • Maxime Sebbane

    (UMR MoISA - Montpellier Interdisciplinary center on Sustainable Agri-food systems (Social and nutritional sciences) - Cirad - Centre de Coopération Internationale en Recherche Agronomique pour le Développement - IRD - Institut de Recherche pour le Développement - CIHEAM-IAMM - Centre International de Hautes Etudes Agronomiques Méditerranéennes - Institut Agronomique Méditerranéen de Montpellier - CIHEAM - Centre International de Hautes Études Agronomiques Méditerranéennes - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement)

Abstract

The aim of this work is to pre-test several communications based on different levers (descriptive and injunctive social norms, social comparison, benefits/costs) prior to field trials. Drawing on the literature on persuasion, the aim is to study how different communications are perceived and, consequently, whether they are likely to induce changes in behaviour. A survey of around 1,600 people was used to evaluate 9 posters, and a logistic regression and evocation analysis were carried out. The results were partly as expected, with a positive effect of involvement in sorting and the quality of the arguments on the probability of reinforcing the intention to sort, but were more unexpected in terms of social comparison.

Suggested Citation

  • Sandrine Costa & Cécile Croizat-Viallet & Yoann Graciot & Lisette Ibanez & Maxime Sebbane, 2025. "From peelings to solutions: Which communications to encourage people to sort food waste ? An exploratory analysis [Des épluchures aux solutions : quelles communications mettre en place pour inciter," Post-Print hal-05085427, HAL.
    • Handle: RePEc:hal:journl:hal-05085427
    as

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