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Marketing Fondamental (Cours)

Author

Listed:
  • Yasmine Marsou

    (ENSA - Ecole Nationale des Sciences Appliquées [Oujda] - Ecole Nationale des Sciences Appliquées d'Oujda)

Abstract

Le champs d'application du marketingLe marketing consiste à répondre aux besoins humains et sociaux de manière rentable.L'association américaine de marketing propose la définition suivante :Le marketing recouvre l'activité, l'ensemble des institutions et les processus visant à créer, communiquer, délivrer et échanger les offres qui ont de la valeur pour les clients, les consommateurs, les partenaires et la société au sens large.La définition sociétale : le marketing est le processus sociétal par lequel les individus et les groupes obtiennent ce dont ils ont besoin et ce qu'ils désirent ; ce processus consiste à créer, offrir et échanger avec autrui des produits et des services de valeur.

Suggested Citation

  • Yasmine Marsou, 2025. "Marketing Fondamental (Cours)," Post-Print hal-05081987, HAL.
    • Handle: RePEc:hal:journl:hal-05081987
    Note: View the original document on HAL open archive server: https://hal.science/hal-05081987v1
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    File URL: https://hal.science/hal-05081987v1/document
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    Keywords

    Marketing;

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