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L’impact du nutri-score sur le comportement d’achat des consommateurs

Author

Listed:
  • Agnès Noël
  • Arnaud Delannoy

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

  • Romain Sohier

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

Abstract

Consumers are now looking for transparency in their purchasing decisions. In this context, to help consumers opt for better nutritional choices, the French government has set up a nutritional logo, the Nutri-score, to affix on the packaging of processed food products. Although it has not yet been adopted by all the professionnals in the food industry and does not yet enjoy very high awareness among consumers, previous studies have proven its effectiveness. However, its impact on the intention to buy, combined with other behavioral variables in relation to food products, has been little discussed. Through a quantitative approach, this research aims to answer the following question : what impact will the Nutri-score have on the purchasing intention of the consumer in the face of food products ?

Suggested Citation

  • Agnès Noël & Arnaud Delannoy & Romain Sohier, 2021. "L’impact du nutri-score sur le comportement d’achat des consommateurs," Post-Print hal-05077695, HAL.
    • Handle: RePEc:hal:journl:hal-05077695
    Note: View the original document on HAL open archive server: https://hal.science/hal-05077695v1
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