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Case study: Autosalon Klokočka: Seeking Directions for Growth

Author

Listed:
  • Natálie Bruder Badie

    (VSE - Prague University of Economics and Business)

  • Ladislav Tyll

    (VSE - Prague University of Economics and Business)

  • Mohit Srivastava

    (Métis Lab EM Normandie - EM Normandie - École de Management de Normandie = EM Normandie Business School)

Abstract

Autosalon Klokočka Holding s.r.o. (Autosalon Klokočka), a Czech Republic-based car dealership, needed to change its business ways. A family-owned car dealership, the company was founded in Prague in 1988 by Jan Klokočka. In the last thirty years, the company had grown into one of the largest authorized car dealers in the Czech Republic by providing a comprehensive range of services to car owners. But the automobile industry had been among the most severely affected by the COVID-19 pandemic. As automotive companies braced for a revival, they had to be prepared to undergo significant modifications to alter how they operated and generated value for consumers. Despite its continuous expansion over thirty years, Autosalon Klokočka had been experiencing substantial slowdown and financial losses. In 2020, the company recorded a significantly lower revenue than in the previous years. By early 2022, it was still unclear how long the aftermath of the COVID-19 pandemic would last and how changes in customer behaviour and capabilities, supply chains, channels, original equipment manufacturer strategic choices, and other crucial factors would affect Autosalon Klokočka. As the company found its financial position vulnerable, Jan Klokočka needed to determine how to mitigate negative consequences and create growth opportunities. How could the firm adapt its existing business model to improve profits in the next three to five years?

Suggested Citation

  • Natálie Bruder Badie & Ladislav Tyll & Mohit Srivastava, 2023. "Case study: Autosalon Klokočka: Seeking Directions for Growth," Post-Print hal-05065191, HAL.
    • Handle: RePEc:hal:journl:hal-05065191
    as

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