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The energy crisis in municipalities: a two-step communication strategy
[La crise de l’énergie dans les communes : une stratégie de communication en deux temps]

Author

Listed:
  • Muriel Michel

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

  • Serge Rouot

    (CEREFIGE - Centre Européen de Recherche en Economie Financière et Gestion des Entreprises - UL - Université de Lorraine)

Abstract

Consécutivement à la reprise économique post-covid et au conflit en Ukraine, les villes françaises sont contraintes à un management de l'austérité, mais aussi à une communication sur les mesures mises en oeuvre. L'information publiée dans la Presse Quotidienne Régionale et les Rapports d'Orientation Budgétaires des communes font l'objet d'analyses textuelles et d'une comparaison de leurs contenus respectifs. Les résultats de l'étude empirique attestent d'une stratégie de communication en deux temps : annonces brutales de fermetures d'équipements publics dans la presse puis programmes structurels dans la communication financière locale.

Suggested Citation

  • Muriel Michel & Serge Rouot, 2025. "The energy crisis in municipalities: a two-step communication strategy [La crise de l’énergie dans les communes : une stratégie de communication en deux temps]," Post-Print hal-05060917, HAL.
    • Handle: RePEc:hal:journl:hal-05060917
    DOI: 10.3917/comma.205.0101
    Note: View the original document on HAL open archive server: https://hal.univ-lorraine.fr/hal-05060917v1
    as

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