Tensions and Transitions: Implementing the Degrowth Paradigm in Traditional Business Models[Tensions et transitions : Mise en œuvre du paradigme de la décroissance dans les modèles d'entreprise traditionnels]

This paper examines the challenges of integrating the degrowth paradigm into traditional business models, which are typically oriented towards growth and profit maximization. It contrasts degrowth with sustainable development, highlighting the inefficiency of decoupling economic growth from environmental impact. Despite a growing body of literature, three major gaps are identified: the absence of consensus on the defining characteristics of a degrowth-compatible business, difficulties in operationalizing the concept, and a lack of empirical case studies. The methodology adopts a conceptual approach, focusing on adapting existing business model frameworks to the principles of degrowth. The objective is to provide a clearer definition of degrowth-aligned businesses and propose actionable strategies. The paper also addresses the inherent tensions between profit generation and the imperative to reduce production and consumption. Ultimately, this study seeks to reduce the current conceptual fragmentation and to lay the groundwork for future empirical research.