IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-05008132.html
   My bibliography  Save this paper

The value of competing in virtual communities: use and exchange value creation in online auctioning

Author

Listed:
  • Mihai Calin

    (D-MTEC - Department of Management, Technology, and Economics [ETH Zürich] - ETH Zürich - Eidgenössische Technische Hochschule - Swiss Federal Institute of Technology [Zürich])

  • Lazaros Goutas

    (D-MTEC - Department of Management, Technology, and Economics [ETH Zürich] - ETH Zürich - Eidgenössische Technische Hochschule - Swiss Federal Institute of Technology [Zürich])

  • Juliana Sutanto

    (D-MTEC - Department of Management, Technology, and Economics [ETH Zürich] - ETH Zürich - Eidgenössische Technische Hochschule - Swiss Federal Institute of Technology [Zürich])

  • Dennis Galletta

    (PITT - University of Pittsburgh - Pennsylvania Commonwealth System of Higher Education (PCSHE))

Abstract

In this paper, we set out to examine how individual and organizational benefits are created in virtual communities characterized by competitive relationships. Drawing insights from value theory, we argue that individual benefits arise from the use value/satisfaction that users gain from their participation in such communities, whereas organizational benefits are derived from the aggregate monetary value that is created through competition among users, also understood as exchange value. Moreover, we hypothesize that the ways in which users compete and the level of rivalry among users influence the aforementioned types of value creation. We test our hypotheses in the context of a self-developed mobile application that serves as an auctioning platform for hotel rooms. A preliminary analysis grants initial support to our hypotheses. Our research contributes to the relevant literature by highlighting the diverse benefits that competitive relationships can bring and paves the way for further research on alternative community models.

Suggested Citation

  • Mihai Calin & Lazaros Goutas & Juliana Sutanto & Dennis Galletta, 2014. "The value of competing in virtual communities: use and exchange value creation in online auctioning," Post-Print hal-05008132, HAL.
    • Handle: RePEc:hal:journl:hal-05008132
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-05008132. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.