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Engaging consumers in ethical consumption: the effect of real-time environmental information on eco-friendly consumer choice

Author

Listed:
  • Laurie Giddens

    (Baylor University)

  • Lazaros Goutas

    (ETH Zürich - Eidgenössische Technische Hochschule - Swiss Federal Institute of Technology [Zürich])

  • Dorothy Leidner

    (Baylor University)

  • Juliana Sutanto

    (ETH Zürich - Eidgenössische Technische Hochschule - Swiss Federal Institute of Technology [Zürich])

Abstract

Encouraging consumers to make environmentally sustainable consumption and behavioral choices is a major issue in the 21st century with implications for the well-being of humanity in the future. For consumers to take responsibility for the environmental impact of their consumer choices, they must be provided environmental impact information on the products they purchase. In this paper, we develop a theory of real-time environmental information and eco-friendly consumer choice. Our model emphasizes the role of information systems in providing consumers with information on the environmental and social impact of products at the time of purchase. We contend that this information will have an effect on consumer purchasing decisions by increasing their environmental impact knowledge and environmental impact saliency, which encourages eco-friendly consumer choice. This research provides insights for producers and policy-makers who endeavor to engage consumers in sustainable consumption.

Suggested Citation

  • Laurie Giddens & Lazaros Goutas & Dorothy Leidner & Juliana Sutanto, 2016. "Engaging consumers in ethical consumption: the effect of real-time environmental information on eco-friendly consumer choice," Post-Print hal-05008047, HAL.
    • Handle: RePEc:hal:journl:hal-05008047
    DOI: 10.1109/HICSS.2016.131
    as

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