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The building blocks of a cloud strategy: evidence from three SaaS providers

Author

Listed:
  • Lazaros Goutas

    (Loughborough University, IMD Business School)

  • Juliana Sutanto

    (Lancaster University)

  • Hassan Aldarbesti

    (D-MTEC - Department of Management, Technology, and Economics [ETH Zürich] - ETH Zürich - Eidgenössische Technische Hochschule - Swiss Federal Institute of Technology [Zürich])

Abstract

Before looking to enter a cloud-based market, weigh industry characteristics and one's own stock of design capital.

Suggested Citation

  • Lazaros Goutas & Juliana Sutanto & Hassan Aldarbesti, 2016. "The building blocks of a cloud strategy: evidence from three SaaS providers," Post-Print hal-05008011, HAL.
    • Handle: RePEc:hal:journl:hal-05008011
    DOI: 10.1145/2756545
    as

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