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Chapitre 11. Comment mieux cibler les personnes à faible niveau de littératie ? L’apport du marketing social

Author

Listed:
  • François Durivage

    (EHESP - École des Hautes Études en Santé Publique [EHESP], Réseau doctoral de l'Ecole des hautes études en santé publique, Rennes)

Abstract

La littératie en santé se définit par « l'ensemble des connaissances, des compétences et de la motivation qui poussent un individu à accéder, comprendre, évaluer et appliquer de l'information dans le domaine de la santé » (Sørensen et al., 2012). Ces capacités permettent à l'individu de prendre des décisions éclairées en matière de soins, de prévention et de promotion afin d'améliorer et de maintenir sa qualité de vie. La littérature met en évidence qu'un niveau limité de littératie est généralement associé à une santé précaire et un taux de mortalité plus élevé (Heijmans et al., 2015). Augmenter le niveau de littératie est donc un enjeu important pour les acteurs de la prévention.

Suggested Citation

  • François Durivage, 2022. "Chapitre 11. Comment mieux cibler les personnes à faible niveau de littératie ? L’apport du marketing social," Post-Print hal-04960236, HAL.
    • Handle: RePEc:hal:journl:hal-04960236
    as

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    Keywords

    Marketing social; Littératie en santé;

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