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The golden triangle of place reputation for metropolitan international cities: the cases of London and Paris

Author

Listed:
  • Christophe Alaux

    (AMU IMPGT - Institut de management public et de gouvernance territoriale - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU - Aix Marseille Université)

  • Laura Carmouze

    (AMU IMPGT - Institut de management public et de gouvernance territoriale - AMU - Aix Marseille Université, CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Camille Chamard

    (CREG - Centre de recherche et d'études en gestion - UPPA - Université de Pau et des Pays de l'Adour)

Abstract

This prescient book explores the relationship between city branding, reputation management and tourism development through a comprehensive collection of propositions to re-examine and refine city branding tools and ideas. Enhancing the existing literature and with contributions from cities across four continents, chapters set out how city branding relates to urban identity and image, city reputation and sustainable tourism development. Illustrating how city branding can contribute towards a more sustainable future for cities, the book transcends disciplinary boundaries and uses methodological propositions to provide an innovative assessment of the current status of reputation management and tourism development. Showcasing new understandings of tools and conceptualizations, this forward-thinking book develops this field of study in both theory and practice. City Branding is an excellent resource not only for scholars of urban studies and tourism management but also for those studying local development, planning, urban governance, placemaking and place management.

Suggested Citation

  • Christophe Alaux & Laura Carmouze & Camille Chamard, 2025. "The golden triangle of place reputation for metropolitan international cities: the cases of London and Paris," Post-Print hal-04903125, HAL.
    • Handle: RePEc:hal:journl:hal-04903125
    as

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