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Motives towards traceable food choice: A comparison between French and Italian consumers

Author

Listed:
  • Davide Menozzi

    (UNIPR - Università degli studi di Parma = University of Parma)

  • Rafia Halawany-Darson

    (VAS - VetAgro Sup - Institut national d'enseignement supérieur et de recherche en alimentation, santé animale, sciences agronomiques et de l'environnement, UMRF - Unité Mixte de Recherche Fromagère - INRA - Institut National de la Recherche Agronomique)

  • Cristina Mora

    (UNIPR - Università degli studi di Parma = University of Parma)

  • Georges Giraud

    (CESAER - Centre d'Economie et de Sociologie Rurales Appliquées à l'Agriculture et aux Espaces Ruraux - INRA - Institut National de la Recherche Agronomique - AgroSup Dijon - Institut National Supérieur des Sciences Agronomiques, de l'Alimentation et de l'Environnement)

Abstract

Food traceability standards aim to reduce the risk of food-borne disease by facilitating the withdrawal of food and feed products and to provide consumers with targeted information. This paper analyses consumers' attitude and behaviour towards traceable food in two different European countries: Italy and France. A survey has been conducted on two samples of Italian (n = 503) and French (n = 501) consumers, aiming to explain the intention toward purchasing traceable food using the theory of planned behaviour (TPB). The predictive power of the TPB model significantly increases in both countries when new variables are added: habits, trust, past behaviour and socio-demographics. The results show that attitudes drive the intention to purchase traceable chicken and honey in France. Trust affects the intention to purchase traceable chicken and honey in Italy. These findings may serve to target public interventions and private strategies towards food traceability.

Suggested Citation

  • Davide Menozzi & Rafia Halawany-Darson & Cristina Mora & Georges Giraud, 2015. "Motives towards traceable food choice: A comparison between French and Italian consumers," Post-Print hal-04901862, HAL.
    • Handle: RePEc:hal:journl:hal-04901862
    DOI: 10.1016/j.foodcont.2013.09.006
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    Cited by:

    1. Cheng Liu & Jiaoyuan Li & William Steele & Xiangming Fang, 2018. "A study on Chinese consumer preferences for food traceability information using best-worst scaling," PLOS ONE, Public Library of Science, vol. 13(11), pages 1-16, November.

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