Integrating digitization as a solution to prevent SME failure in the Moroccan context: A literature review[L'intégration de la numérisation comme solution pour prévenir la défaillance des PME dans le contexte marocain : Une revue de littérature]

Moroccan SMEs represent a significant portion of the national economy, but they face economic, technological, and structural challenges. Digitization appears to be a promising solution to strengthen their resilience. However, these companies encounter major obstacles in their digital transition, making it crucial to examine its benefits and challenges. This work aims to present a narrative literature review. It will define the notion of business failure, list the main causes, show the advantages and opportunities offered by digitization, outline the challenges of integrating digitization, and present solutions to overcome these challenges. Digitization offers benefits such as improved operational efficiency, access to new markets, and enhanced decision-making. However, it also poses challenges like the lack of digital skills, high adoption costs, and data privacy issues. To meet these challenges, companies need to adopt a strategic approach, supported by public policies and training initiatives. Existing success stories could inspire companies to embrace digitization despite the obstacles.