IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04850354.html
   My bibliography  Save this paper

Impact of digitalization on consumer preference in online enterprises

Author

Listed:
  • Kokila Ms

    (CMRIT - CMR Institute of Technology)

  • S Gokula Krishnan

    (Acharya Institute of Technology)

Abstract

Today is all digital, everywhere it sounds digital, as we know customer is the King, and the world move towards digital era, the digital channel plays vital role in increasing sales of any firm"s product or services, there is also a tremendous change in the behavior of the consumer because of the emergence of digital marketing. The purpose of this study is to look over the implication of digital marketing in consumer purchase decision and to discover the preference and awareness of consumers in Bangalore about digital marketing and influence of digital channels in their purchase decision. This study carried out through survey method and the data analysed using SPSS and appropriate statistical tools will be used. This study is an attempt to reveal the impact of digitalization on consumer preference and purchase decision with reference to Bangalore City.

Suggested Citation

  • Kokila Ms & S Gokula Krishnan, 2020. "Impact of digitalization on consumer preference in online enterprises," Post-Print hal-04850354, HAL.
    • Handle: RePEc:hal:journl:hal-04850354
    Note: View the original document on HAL open archive server: https://hal.science/hal-04850354v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04850354v1/document
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04850354. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.