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Contextualizing decision-making in international business through scenario-based method Authors

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  • Antonin Ricard

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon, AMU IAE - Institut d'Administration des Entreprises (IAE) - Aix-en-Provence - AMU - Aix Marseille Université)

  • Emmanuelle Reynaud

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Daisy Bertrand

    (CERGAM - Centre d'Études et de Recherche en Gestion d'Aix-Marseille - AMU - Aix Marseille Université - UTLN - Université de Toulon)

  • Subhan Shahid

    (KEDGE Business School [Marseille])

Abstract

Title of the study (English) Contextualizing decision-making in international business through scenario-based method Titre de l'étude (Français) Contextualiser la prise de décision dans les affaires internationales à l'aide d'une méthode basée sur les scénarios Título del estudio (Espagnol) Contextualización de la toma de decisiones en los negocios internacionales a través de escenarios method AbstractThe objective of this study is to introduce, develop, and validate a scenario-based method to study the influence of context in international business decision-making. Scenario-based methods use real-life situations to collect data or measure context-sensitive constructs. This study includes the development of a scenario and five behavioral answers using a five-step process and rigorous data collection. Based on multiple interviews and a final sample of decision-makers from 149 French small and medium-sized enterprises (SMEs), the measurement tool's internal and external validity meets the criteria of scale development. The tool enables the study of internationalization decision-making from new perspectives-for instance, through more rigorous contextual research or exploration of sensitive topics such as cognitive factors, motives, and behaviors in international business research.

Suggested Citation

  • Antonin Ricard & Emmanuelle Reynaud & Daisy Bertrand & Subhan Shahid, 2024. "Contextualizing decision-making in international business through scenario-based method Authors," Post-Print hal-04835777, HAL.
    • Handle: RePEc:hal:journl:hal-04835777
    Note: View the original document on HAL open archive server: https://hal.science/hal-04835777v1
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    References listed on IDEAS

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    1. Oliveira, Luis & Johanson, Martin, 2021. "Trust and firm internationalization: Dark-side effects on internationalization speed and how to alleviate them," Journal of Business Research, Elsevier, vol. 133(C), pages 1-12.
    2. Ferrell, O.C. & Harrison, Dana E. & Ferrell, Linda & Hair, Joe F., 2019. "Business ethics, corporate social responsibility, and brand attitudes: An exploratory study," Journal of Business Research, Elsevier, vol. 95(C), pages 491-501.
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