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A pilot study of negative framing message aimed at reducing dietary restraint intentions for eating disorder prevention: The mediating role of self-efficacy

Author

Listed:
  • Agnès Helme-Guizon

    (CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes)

  • Marie-Laure Gavard-Perret

    (UGA - Université Grenoble Alpes, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, UGA INP IAE - Grenoble Institut d'Administration des Entreprises - UGA - Université Grenoble Alpes - Grenoble INP - Institut polytechnique de Grenoble - Grenoble Institute of Technology - UGA - Université Grenoble Alpes)

  • Rebecca Shankland

    (LIP-PC2S - Laboratoire Inter-universitaire de Psychologie : Personnalité, Cognition, Changement Social - USMB [Université de Savoie] [Université de Chambéry] - Université Savoie Mont Blanc - UGA - Université Grenoble Alpes, DIPHE - Développement, Individu, Processus, Handicap, Éducation - UL2 - Université Lumière - Lyon 2)

  • Valentin Flaudias

    (NPsy-Sydo - Neuro-Psycho Pharmacologie des Systèmes Dopaminergiques sous-corticaux - CHU Clermont-Ferrand - UdA - Université d'Auvergne - Clermont-Ferrand I, CHU Clermont-Ferrand, LPPL - Laboratoire de Psychologie des Pays de la Loire - UA - Université d'Angers - UFRLL - Université de Nantes - UFR Lettres et Langages - UN - Université de Nantes, LAPSCO - Laboratoire de Psychologie Sociale et Cognitive - CNRS - Centre National de la Recherche Scientifique - UCA - Université Clermont Auvergne)

Abstract

Background: In the context of social marketing, the effectiveness of prevention messages is a major issue. The main objective of the present study was to assess the effect of prevention messages framing on self-efficacy reinforcement in order to improve intentions to reach or maintain sufficient weight in a non-clinical sample. It thus focuses on testing the mediating role of self-efficacy. Methods: Two hundred and thirty-three university student women were randomly assigned to one of the two conditions (gain-framed versus loss-framed message). They were exposed to a short persuasive message and surveyed on self-efficacy and intention to maintain sufficient weight. Results: Loss-framed messages elicited higher levels of self-efficacy than gain-framed messages, which led to higher intentions to reach or maintain sufficient weight. This study sheds light on the mediating role of self-efficacy. Conclusions: The results suggest ways to improve the persuasiveness of prevention campaigns, thereby opening up further research avenues.

Suggested Citation

  • Agnès Helme-Guizon & Marie-Laure Gavard-Perret & Rebecca Shankland & Valentin Flaudias, 2021. "A pilot study of negative framing message aimed at reducing dietary restraint intentions for eating disorder prevention: The mediating role of self-efficacy," Post-Print hal-04816803, HAL.
    • Handle: RePEc:hal:journl:hal-04816803
    DOI: 10.3390/ijerph18178980
    as

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