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Pratiques de logistique inverse au sein d'une coopérative : une motivation environnementale ?

Author

Listed:
  • Salomée Ruel

    (Excelia Group | La Rochelle Business School, CERAG - Centre d'études et de recherches appliquées à la gestion - UGA - Université Grenoble Alpes, EMLV - École de management Léonard de Vinci)

  • Bénédicte Bourcier-Bequaert

    (ESSCA - ESSCA – École supérieure des sciences commerciales d'Angers = ESSCA Business School)

  • Sabine Domont

    (Excelia Group | La Rochelle Business School)

Abstract

Reverse logistics is a practice at the heart of the circular economy approach to enable sustainable economic development. As a means of saving resources, its implementation is motivated by economic gains and the search for positive environmental impacts which can be valuedfrom a marketing point of view. This article studies reverse logistics practices and the motivations for their implementation in a particular form of organisation: cooperatives. Their raison d'être is based on social utility rather than economic performance. This seems to place this type of organisation in a good position to develop and promote pro-environmental practices such as reverse logistics. Our exploratory case studyshows the importance of the organisational form in which reverse logistics practices are implemented. In the cooperative studied, both environmental and marketing motivations are poorly mobilised. It is then necessary to reconsider environmental motivation keeping as closely as possible to the values of the cooperative.

Suggested Citation

  • Salomée Ruel & Bénédicte Bourcier-Bequaert & Sabine Domont, 2021. "Pratiques de logistique inverse au sein d'une coopérative : une motivation environnementale ?," Post-Print hal-04809822, HAL.
    • Handle: RePEc:hal:journl:hal-04809822
    DOI: 10.1080/12507970.2021.1874845
    as

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