IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04743877.html
   My bibliography  Save this paper

The perceived value of the consumption experience in the case of volunteer tourism

Author

Listed:
  • Caroline Baillet

    (Axe 2 (2011-2016) : « Marchés, Cultures de consommation, Autonomie et Migrations » (MSHS Poitiers) - MSHS de Poitiers - Maison des sciences de l'homme et de la société de Poitiers - UP - Université de Poitiers = University of Poitiers - CNRS - Centre National de la Recherche Scientifique, CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

  • Didier Bédé

    (LGCO - Laboratoire Gouvernance et Contrôle Organisationnel - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse, LGTO - Laboratoire de Gestion et des Transitions Organisationnelles - UT3 - Université Toulouse III - Paul Sabatier - UT - Université de Toulouse)

  • Orélien Berge

    (CEREGE [Poitiers, La Rochelle] - Centre de recherche en gestion [EA 1722] - UP - Université de Poitiers = University of Poitiers - ULR - La Rochelle Université)

Abstract

We propose to analyze a recent tourism trend: volunteer tourism. This practice, on the border of eco tourism and humanitarian mission, offers a life experience that goes far beyond a simple touristic travel. Each trip is connected to a mission in real situation that can take different forms: protection of fauna or flora, support scientific research, etc.To understand why some consumers choose this kind of tourism, we propose an approach by the value of the consumption experience and its various components (utility value, knowledge, experiential stimulation, etc). Thus, we would like to reveal the potential of value of this touristic product to enable the stakeholders to optimize the communication mix of their offer. In our empirical part, we reviewed the websites of providers that offer consumers the opportunity to become volunteer tourists. Thanks to the collection of a hundred stories written by volunteers, we conducted an exploratory qualitative analysis. Our study takes aims at describe the consumers motivations through the value of the components of their consumption experience.

Suggested Citation

  • Caroline Baillet & Didier Bédé & Orélien Berge, 2010. "The perceived value of the consumption experience in the case of volunteer tourism," Post-Print hal-04743877, HAL.
    • Handle: RePEc:hal:journl:hal-04743877
    as

    Download full text from publisher

    To our knowledge, this item is not available for download. To find whether it is available, there are three options:
    1. Check below whether another version of this item is available online.
    2. Check on the provider's web page whether it is in fact available.
    3. Perform a search for a similarly titled item that would be available.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04743877. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.