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Dynamique d’évolution d’une stratégie collective entre PME : le cas des vignerons du Pic Saint-Loup

Author

Listed:
  • Julien Granata

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Marie Clémence da Fonseca

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

  • Pierre Marquès
  • Mickaël Géraudel

    (MRM - Montpellier Research in Management - UPVD - Université de Perpignan Via Domitia - UM - Université de Montpellier)

Abstract

The environmental uncertainty leads SMEs to adopt collective strategies in order to supplement their inadequate resources. The longitudinal study of the Pic Saint-Loup union of wine producers provides an understanding of how SMEs can develop collective strategies. The case study is based on several time of data collection from mainly forty five semi-structured interviews. Our findings are twofold. We identify the stages of SMEs collective strategies development and the role of stakeholders. Then, we highlight the tertius strategies of SMEs owner-managers and the positive influence of their combination.

Suggested Citation

  • Julien Granata & Marie Clémence da Fonseca & Pierre Marquès & Mickaël Géraudel, 2018. "Dynamique d’évolution d’une stratégie collective entre PME : le cas des vignerons du Pic Saint-Loup," Post-Print hal-04726496, HAL.
    • Handle: RePEc:hal:journl:hal-04726496
    DOI: 10.7202/1046563ar
    as

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