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Videogame advertorials on YouTube – An inquiry on teenagers’ representations and perceptions
[Ethique de la publicité rédactionnelle sur Youtube – Faut-il réagir en déontologiste face à la publicité trompeuse]

Author

Listed:
  • Anthony Galluzzo

    (COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - UJM - Université Jean Monnet - Saint-Étienne)

Abstract

This article deals with the perception of advertorial movies on YouTube among teenagers. This research was conducted in a secondary school, by using video projections and focus groups. It appears that advertorial movies on Youtube are hardly ever perceived as such by teenagers which, once informed, seldom reject them on a moral basis.

Suggested Citation

  • Anthony Galluzzo, 2016. "Videogame advertorials on YouTube – An inquiry on teenagers’ representations and perceptions [Ethique de la publicité rédactionnelle sur Youtube – Faut-il réagir en déontologiste face à la publicit," Post-Print hal-04716593, HAL.
    • Handle: RePEc:hal:journl:hal-04716593
    Note: View the original document on HAL open archive server: https://hal.science/hal-04716593v1
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