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Pratiques différentes, pratiques innovantes : que dit le marketing des PME ?

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  • Laure Ambroise

    (UJM - Université Jean Monnet - Saint-Étienne - UJM EPE - Université Jean Monnet (EPSCPE), COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - FAYOL-ENSMSE - Institut Henri Fayol - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris] - UJM - Université Jean Monnet - Saint-Étienne - UJM EPE - Université Jean Monnet (EPSCPE))

  • Andria Andriuzzi

    (UJM - Université Jean Monnet - Saint-Étienne - UJM EPE - Université Jean Monnet (EPSCPE), COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - FAYOL-ENSMSE - Institut Henri Fayol - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris] - UJM - Université Jean Monnet - Saint-Étienne - UJM EPE - Université Jean Monnet (EPSCPE))

  • Nathalie Fleck

    (Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres, DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Isabelle Prim-Allaz

    (UL2 - Université Lumière - Lyon 2, COACTIS - COnception de l'ACTIon en Situation - UL2 - Université Lumière - Lyon 2 - FAYOL-ENSMSE - Institut Henri Fayol - Mines Saint-Étienne MSE - École des Mines de Saint-Étienne - IMT - Institut Mines-Télécom [Paris] - UJM - Université Jean Monnet - Saint-Étienne - UJM EPE - Université Jean Monnet (EPSCPE))

Abstract

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Suggested Citation

  • Laure Ambroise & Andria Andriuzzi & Nathalie Fleck & Isabelle Prim-Allaz, 2024. "Pratiques différentes, pratiques innovantes : que dit le marketing des PME ?," Post-Print hal-04659538, HAL.
    • Handle: RePEc:hal:journl:hal-04659538
    DOI: 10.7202/1113016ar
    Note: View the original document on HAL open archive server: https://hal.science/hal-04659538v1
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