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« Signe-moi ! » : l'influence du design d'une pétition en ligne sur le comportement de signature

Author

Listed:
  • Anne Carminati

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

  • Elisa Monnot

    (CY - CY Cergy Paris Université, THEMA - Théorie économique, modélisation et applications - CNRS - Centre National de la Recherche Scientifique - CY - CY Cergy Paris Université)

  • Béatrice Parguel

    (DRM - Dauphine Recherches en Management - Université Paris Dauphine-PSL - PSL - Université Paris Sciences et Lettres - CNRS - Centre National de la Recherche Scientifique)

Abstract

Comment concevoir une pétition en ligne de manière à encourager sa signature ? Pour répondre à cette question, cette recherche privilégie une méthode mixte. Elle identifie l'influence de facteurs iconographiques (présence d'une image, photographie, qualité, caractères choquant et descriptif), lexicaux (orthographe, ponctuation, typographie et longueur du texte) et contextuels, parmi lesquels les informations relatives aux acteurs de la pétition (nom, coordonnées et photographie de l'auteur, attaque ad hominem) ou à son objet (lien vers une page annexe, vidéo, et mise à jour).

Suggested Citation

  • Anne Carminati & Elisa Monnot & Béatrice Parguel, 2024. "« Signe-moi ! » : l'influence du design d'une pétition en ligne sur le comportement de signature," Post-Print hal-04659032, HAL.
    • Handle: RePEc:hal:journl:hal-04659032
    as

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