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Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?

Author

Listed:
  • Catherine Viot

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

  • Laila Benraiss Noailles

    (IRGO - Institut de Recherche en Gestion des Organisations - UB - Université de Bordeaux - Institut d'Administration des Entreprises (IAE) - Bordeaux)

Abstract

This paper presents a review of the literature devoted to the employer brand. The concept and its measurement are first presented and discussed. A definition is suggested and the antecedents of the employer brand are then exposed. The effects of employer brand on current and potential employees are also discussed. Finally, we develop an integrative model of the internal and external consequences of the employer brand. Following this model, a research program designed to tackle areas with little or no exploration to date is proposed.

Suggested Citation

  • Catherine Viot & Laila Benraiss Noailles, 2014. "Employeurs démarquez-vous ! La marque employeur, un gisement de valeur inexploité ?," Post-Print hal-04590565, HAL.
    • Handle: RePEc:hal:journl:hal-04590565
    as

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