IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-04390789.html
   My bibliography  Save this paper

Embodiment: A New Way Of Designing Stereotypes About The Elderly Person And Their Influence On The Seniors’ Physical Activity
[L’Embodiment : Une Nouvelle Façon De Concevoir Les Stereotypes Sur La Personne Agee Et Leur Influence Sur L'Activite Physique Des Seniors]

Author

Listed:
  • Kimberley Girardon

    (UBO UFR DSE - Université de Bretagne Occidentale - UFR Droit et sciences économiques - UBO - Université de Brest, LEGO - Laboratoire d'Economie et de Gestion de l'Ouest - UBS - Université de Bretagne Sud - UBO - Université de Brest - IMT - Institut Mines-Télécom [Paris] - IBSHS - Institut Brestois des Sciences de l'Homme et de la Société - UBO - Université de Brest - UBL - Université Bretagne Loire - IMT Atlantique - IMT Atlantique - IMT - Institut Mines-Télécom [Paris])

  • Marine Le Gall-Ely
  • Bertrand Urien

Abstract

Promoting the physical activity of the aging population is a major societal challenge. However, only one French person aged over 55 years old is practicing physical activity. Regardless of objective variables, adherence to negative stereotypes about aging can hinder seniors' engagement. While this theme is widely discussed in social psychology, no marketing study proposes levers of action to counter these psychological barriers. Our research is therefore part of this process by improving the understanding of stereotypes about aging, as well as one of the mechanisms likely to favor their influence on the practice of seniors. Two studies were conducted to identify stereotypes about aging (Study 1) and to identify the physical experiences of aging (Study 2). According to the "embodiment" perspective, the linking of these results suggests possible intervention strategies to encourage the physical activity of seniors.

Suggested Citation

  • Kimberley Girardon & Marine Le Gall-Ely & Bertrand Urien, 2019. "Embodiment: A New Way Of Designing Stereotypes About The Elderly Person And Their Influence On The Seniors’ Physical Activity [L’Embodiment : Une Nouvelle Façon De Concevoir Les Stereotypes Sur La ," Post-Print hal-04390789, HAL.
    • Handle: RePEc:hal:journl:hal-04390789
    Note: View the original document on HAL open archive server: https://hal.science/hal-04390789v1
    as

    Download full text from publisher

    File URL: https://hal.science/hal-04390789v1/document
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-04390789. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.